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fromFast Company
2 weeks ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
E-Commerce
fromWWD
2 months ago

Salesforce, Adobe Forecast Midsingle-digit Revenue Gains for Cyber Monday 2025

Cyber Monday online sales will rise year-over-year, driven by mobile and AI adoption, heavy discounting, BNPL options, and robust Cyber Week traffic.
fromMarTech
4 months ago

U.S. online holiday shopping expected to hit a record $253 billion | MarTech

Adobe's analysis, based on over 1 trillion visits to U.S. retail sites and 100 million SKUs across 18 categories, suggests that this year's season will be shaped by the dominance of mobile shopping, flexible payment options and the growing influence of generative AI and social platforms on consumer behavior. Cyber Week to drive nearly a fifth of spend: Adobe expects 10 separate days where online spending will top $5 billion.
E-Commerce
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