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4 hours agoInfluencers who monetize their political support: The controversy in the California governor's race
Finally, the Uruguay-born, U.S.-raised influencer posted a video with an announcement that evidenced Steyer's new prominence in his content: I have a new job I have been hired by Mr. Tom Steyer. For $400,000, he had monetized his endorsement of the multimillionaire candidate for California governor. This case fuels the growing controversy over the use of influencers in political campaigns that aim to give young voters the impression that these endorsements are organic and reflect personal convictions, without transparently disclosing that there is financial compensation behind them.
US politics