#direct-marketing

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The Eastern New Mexico News
1 month ago
Marketing

Portales business owner wins national award

Mik Plunkett, owner of Lists 4 Less LLC, received the Business Person Of The Year award from Alignable network.
Lists 4 Less LLC is recognized for its success in utilizing high-quality mail lists and integrated digital marketing programs. [ more ]
MarTech
2 months ago
Marketing tech

A CX reality check: When good intentions meet clunky execution | MarTech

Using personalized direct marketing can help reduce customer friction in the renewal process.
Large companies may face challenges in maintaining personalized experiences due to bureaucracy. [ more ]
Theregister
3 months ago
EU data protection

UK watchdog fines financial services biz for spamming

LADH Limited, a financial services company, has been fined £50,000 for sending over 31,000 spam text messages without valid consent.
The messages also did not provide recipients with an option to opt out, violating privacy regulations.
The ICO is cracking down on illegal direct marketing messages and urging organizations to ensure they have valid consent before contacting recipients. [ more ]
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