Truecaller is under investigation by South Africa's Information Regulator for potentially breaching the Protection of Personal Information Act. This stems from complaints by direct marketers who claim that Truecaller harms their businesses by flagging their numbers as spam and sharing information without permission. The Information Regulator has indicated that a resolution will only be reached after a thorough investigation, and it will require concrete evidence of harm to the businesses. Furthermore, a contentious debate exists regarding how call centers can effectively contact customers without being marked as spam by the app.
Truecaller is under investigation by the Information Regulator for allegedly violating the Protection of Personal Information Act (POPIA) due to its caller identification system.
Direct marketers allege that the Truecaller app is damaging their businesses by flagging their numbers and sharing their information without consent.
The Information Regulator requires proof from complainants that their businesses have suffered due to Truecaller's operation, particularly in relation to privacy rights.
The conflict lies in how call centers can reach customers effectively without being labeled as spam by Truecaller.
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