Europe gains pricing control as hotels tackle rate parity - London Business News | Londonlovesbusiness.comEuropean hotels outperform OTAs in price parity, with significant improvements in direct booking rates.Eurostars leads hotel groups in price parity, achieving notable rate distribution growth.
Amsterdam's hotel tech startup Userguest bags 2.2MUserguest secures €2.2M funding to enhance technology-driven solutions for hotels, aiming to maximize direct bookings and improve online performance.
How Travel Brands Can Turn Customer Data Into More Direct BookingsTravel brands can leverage AI and first-party data for more effective customer data strategiesCompanies should focus on building complete customer identity profiles for personalized marketing
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking RaceThe tug-of-war between direct channels and OTAs has shifted post-COVID.Hotel chains with strong brand recognition attract more direct customers.