Google Hotel Results With Book With Official Site BoxGoogle is testing a feature to promote direct hotel bookings from official hotel websites.
Europe gains pricing control as hotels tackle rate parity - London Business News | Londonlovesbusiness.comEuropean hotels outperform OTAs in price parity, with significant improvements in direct booking rates.Eurostars leads hotel groups in price parity, achieving notable rate distribution growth.
Amsterdam's hotel tech startup Userguest bags 2.2MUserguest secures €2.2M funding to enhance technology-driven solutions for hotels, aiming to maximize direct bookings and improve online performance.