#direct-address
#direct-address

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The hill I will die on: Enough of the Hey you!' faux-friend nonsense. You're a business, not my mate | Max Fletcher

Direct-address marketing using 'you' increasingly feels patronizing and disingenuous, trading genuine individuality for manipulative personalization despite improving ad response.

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#direct-address#direct-address

The hill I will die on: Enough of the Hey you!' faux-friend nonsense. You're a business, not my mate | Max Fletcher

#direct-address
#direct-address