Crafting immersive advertising experiences with interactive DOOH and social mediaDigital out-of-home billboards are evolving into interactive platforms engaging viewers with personalized content.
Joining the dots in DOOHMartech cohesion is crucial for marketing success, with CMOs emphasizing the importance of an end-to-end approach for delivering martech success.
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace | AdExchangerGSTV aims to capture viewers' attention at gas stations to influence purchase decisions and drive sales, claiming audience action is more likely than traditional TV ads.
VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing MetroVIOOH expands prDOOH inventory in China with real-time trading partnerships.
Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchangerBackseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network.
Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across BrazilCombination of Hivestack and Eletromidia will allow for sophisticated and targeted digital out-of-home campaigns in Brazil.Partnership enables Perion to tap into the Brazilian market and leverage Eletromidia's extensive digital screen network.