VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform

"Partnering with OUTFRONT is a step change for our US offering. By bringing a quarter of the US DOOH market onto the VIOOH platform, we're giving even more media buyers unprecedented access to premium inventory at scale. The combination of roadside, transit and urban environments means brands can build truly comprehensive campaigns on the VIOOH platform that follow consumers throughout their day, from morning commute to evening leisure."

"OUTFRONT's premium inventory of more than 7,600 digital screens, delivering more than 18 billion monthly impressions. High-impact locations include roadside billboards on key highways, train and subway stations, urban panels, and bus shelters across more than 50 major cities and regional areas nationwide. The network's street furniture portfolio delivers strategic coverage across New York City, Boston, Louisville, Los Angeles, Las Vegas, Tampa, and Miami among others."

VIOOH, a premium global digital out-of-home supply-side platform, announced a strategic partnership with OUTFRONT, a major US in-real-life media company. The partnership grants programmatic access to OUTFRONT's extensive inventory of over 7,600 digital screens across more than 50 major US cities and regional areas. The network includes roadside billboards on key highways, transit locations in major train and subway stations, urban panels, and bus shelters. OUTFRONT's portfolio covers premium markets including New York City, Boston, Los Angeles, Las Vegas, and Miami, with transit access to major stations like NYC MTA, Boston MBTA, and San Francisco BART. This partnership represents approximately 25% of the US DOOH market, enabling advertisers to reach diverse audiences across multiple environments and times of day.

Read at Exchangewire