20 Years of Places to Go'Overtourism has significant environmental and social impacts, prompting a shift towards sustainable travel practices.Travelers are seeking less crowded alternatives to popular tourist spots.
Amid 'anti-tourism' protests and TikTok mania, travel marketers must tread carefullySmart marketing by destination marketers can help balance the negative impacts of social media-driven tourism, such as over-tourism and disrespectful behavior.