#dealer-engagement

#dealer-engagement

The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC.

Through our collaboration with Microsoft, we are accelerating our AI momentum across the enterprise, focusing on over 100 AI initiatives that cover product development, predictive maintenance, and the faster rollout of digital features.

"It's actually difficult for us to take share without being on Amazon, because they are so large in our category," Heaf said.

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

For $1,000, Tomi Mikula will do something most people dread: negotiate with a car dealer. The 33-year-old spent more than a decade selling cars and auto financing at dealerships before starting his own business doing the opposite. Now he uses dealer speak and an encyclopedic knowledge of inventory to talk down sticker prices for buyers.

For years, car dealerships had a terrible reputation. Pushy sales tactics, confusing pricing, and long hours spent negotiating made the entire experience feel more like a battle than a purchase. Like many buyers, I assumed that avoiding dealerships altogether was the smartest way to buy a car, especially as online platforms and direct-to-consumer models gained popularity. Over time, however, my perspective began to shift.