""We created an AI agent to deliver dealer performance insight that would accelerate AdVantage growth," said Brendan Sullivan, director of FordDirect Advertising Analytics. "The goal was to equip our sales team with data and narrative examples they could use for dealer retention and win-back.""
"In 2025, 97 at-risk or terminated dealers were identified. In the past, anyone wishing to analyze these dealers faced a data integration challenge to find how they performed before and after leaving AdVantage."
"They had to blend AdVantage and non-AdVantage data across varied dealer timelines, metrics, and formats. They also had to factor in external influences that disrupt markets, such as seasonality, tariffs, and more."
"The first step was to achieve a firm understanding of the existing manual process, then to build a strong data foundation and define precisely and only what the agent was to accomplish."
FordDirect and OneMagnify created an AI-driven workflow to automate dealer re-engagement for the AdVantage program. This initiative aimed to address dealers who had left or were at risk of leaving the program. The AI agent provides performance insights to support the sales team in retaining and winning back dealers. A thorough understanding of the manual process and a robust data foundation were essential for the project's success, with Domo selected for its strong data capabilities.
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