Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data Insights
The Yahoo DSP Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia simplifies data assessment for brands, offering actionable insights through a fun and engaging tool.
Data strategies for unlocking customer lifetime value | MarTech
Unlock Customer Lifetime Value to drive sustainable business growth.
Google Backpedaling On Its Cookie Phaseout Isn't An Excuse For Complacency | AdExchanger
Google offers Chrome users new privacy controls for cookie tracking, industry urged not to slow down progress towards a privacy-friendly advertising ecosystem.
How marketers are rolling out cookieless strategies in 2024
Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies.
Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay
Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.
Inside Google's latest move to postpone the cookie apocalypse
Google delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers.
How marketers are rolling out cookieless strategies in 2024
Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies.
Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay
Google's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.
Inside Google's latest move to postpone the cookie apocalypse
Google delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers.
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchanger
Marketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising.