Get ready for 2025 with insights from industry leaders | MarTechRetailers must embrace advanced technology and data to thrive by 2025.
NetApp CEO: The tech industry "needs to do a better job" on AI sustainabilityThe tech industry must address AI sustainability concerns through intelligent deployment and robust data strategies.
Is Your Company's Data Ready for Generative AI?Excitement about generative AI among CDOs and data leadersCompanies need to develop new data strategies for generative AI
NetApp CEO: The tech industry "needs to do a better job" on AI sustainabilityThe tech industry must address AI sustainability concerns through intelligent deployment and robust data strategies.
Is Your Company's Data Ready for Generative AI?Excitement about generative AI among CDOs and data leadersCompanies need to develop new data strategies for generative AI
Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data InsightsThe Yahoo DSP Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia simplifies data assessment for brands, offering actionable insights through a fun and engaging tool.
Data strategies for unlocking customer lifetime value | MarTechUnlock Customer Lifetime Value to drive sustainable business growth.
Google Backpedaling On Its Cookie Phaseout Isn't An Excuse For Complacency | AdExchangerGoogle offers Chrome users new privacy controls for cookie tracking, industry urged not to slow down progress towards a privacy-friendly advertising ecosystem.
How marketers are rolling out cookieless strategies in 2024Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies.
Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delayGoogle's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.
Inside Google's latest move to postpone the cookie apocalypseGoogle delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers.
How marketers are rolling out cookieless strategies in 2024Brands and agencies need to prepare for third-party cookie deprecation now, optimizing first-party data and focusing on personalization and deeper data strategies.
Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delayGoogle's delay of third-party cookie changes allows more time for marketers to prepare and minimize impact on advertisers.
Inside Google's latest move to postpone the cookie apocalypseGoogle delays the plan to eliminate third-party cookies in Chrome until at least 2025, causing uncertainty and challenges for advertisers.
Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes | AdExchangerMarketers must adapt data strategies for a post-cookie world by combining first-party and third-party data for sustainability and targeting in omnichannel advertising.