Marketing Briefing: Marketers appreciate the 'legroom' for tests with Google's latest cookie delay
Briefly

[Delays] allows more time to potentially minimize the impact on advertisers...marketers are happy with the move as they'd prefer Google get it right...rather than hit a deadline.
Despite the (expected but newly certain) lengthened timeline, marketers will continue to test alternatives, bolster first-party data strategies, and expect retail media to continue its rapid growth.
Read at Digiday
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