#custom-paint

#custom-paint

While Hatfield is best known as the creative brain behind many of Nike's most memorable and game-changing shoe designs, he's also a guy who knows a thing or two about great design in general-including that an innovative approach is bound to stir up strong reactions. In the vast landscape of bike design, things aren't much different than in footwear: as much as people say they want innovation, they're often quick to criticize when something looks a little different.