"While Hatfield is best known as the creative brain behind many of Nike's most memorable and game-changing shoe designs, he's also a guy who knows a thing or two about great design in general-including that an innovative approach is bound to stir up strong reactions. In the vast landscape of bike design, things aren't much different than in footwear: as much as people say they want innovation, they're often quick to criticize when something looks a little different."
"Starling put it best: "We love creating a reaction, taking people by surprise, challenging the industry bullshit, and getting riders talking." And clearly, they're quite good at it. This custom paint job, courtesy of Adam Hayes, features an all-over design built from some of their favorite comments. Words that would normally die in the depths of a online forum or in the youtube comment section are boldly emblazoned in black and white across the frames unique geometry."
Starling Cycles embraces provocative, handcrafted bicycle design by turning online commentary into bold visual elements. The company commissioned a custom paint job by Adam Hayes that incorporates complimentary and critical comments in black-and-white across the frame. The featured model is the Twist, a mixed-wheel trail bike with 135mm of rear travel, handmade from high-quality steel and built around a single-pivot, 'bullshit-busting' suspension layout. The frame's unique geometry and artisanal production distinguish it from mainstream offerings. Starling cultivates a niche identity and unapologetic attitude that provokes reaction and conversation within the mountain biking community.
Read at BikeMag
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