#bike-design

#bike-design

While Hatfield is best known as the creative brain behind many of Nike's most memorable and game-changing shoe designs, he's also a guy who knows a thing or two about great design in general-including that an innovative approach is bound to stir up strong reactions. In the vast landscape of bike design, things aren't much different than in footwear: as much as people say they want innovation, they're often quick to criticize when something looks a little different.

The new Norco Revolver is the lightest full-suspension frame Norco has ever built, knocking 450g off the previous iteration, while being designed for XC riders who crave challenges.

The goal of making a bike that can do it all is a lofty one that bike manufacturers have been trying to achieve for decades.

Berria Naii is a carbon gravel racer designed for performance, featuring 50mm tire clearance, internal routing, and an impressive weight of 7.85kg with SRAM's Red XPLR AXS.

Riding a hardtail is a true state of mind; it's about putting the joy of riding at the center of the game, without artifice.