"If you are familiar with Trek's website, you likely know how their Project One offerings worked. First, you choose one of the select Trek bikes that offers the Project One custom build option. Once you have chosen a bike, you can select the component build you would like before proceeding to the customizable paint options. The paint tiers are Select, Signature, and ICON series, and also have options for customizing the Trek logo on the frame."
"These custom paint options were only available on select bikes with complete builds. Selecting the "frameset" option of a particular bike would cause the Project One "customize" button to disappear. But, not anymore. Starting today, select Trek road and gravel bikes are offered through the Project One program as frame-only options. This allows riders to get a unique Trek frame while having the freedom to choose every component on the bike rather than a select few Trek offerings."
Project One is Trek's premium, customizable program known primarily for custom paint options on complete bikes. The program allowed limited component swaps and offered paint tiers labeled Select, Signature, and ICON, with Signature adding $700 and ICON adding $1,200–$2,500. Previously, choosing a frameset removed the Project One customization option. Starting now, select Trek road and gravel bikes are available through Project One as frame-only offerings. Riders can obtain a uniquely painted Trek frame while selecting every component independently rather than being limited to the program's restricted component choices.
Read at Bikerumor
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