Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Real change rarely happens through debate or persuasion. Instead, transformation grows out of relationships, shared struggle, cognitive dissonance, and practice. Together, Kelly and Lewis explore what organizers can learn from the science of neuroplasticity, the role of rupture and confrontation, and why movements need to focus less on 'changing minds' and more on creating conditions where people can unlearn harmful beliefs and step into collective action.
The teenaged boy was the victim of what local news sources called a "social-media challenge" or "TikTok stunt" gone awry. He'd been with a group of friends who were filming the exploit, and who fled the scene without calling for help for fear of getting arrested - though, naturally, they also immediately posted video of the accident to social media.
BBC Jodie was surrounded by smiling faces at her 21st birthday party, but most were people she had not known for more than a month. The party had been organised for her by the London International Christian Church - a Bible-based non-denominational church, according to their website - into which she had recently been baptised. She was told by her "discipler", or church mentor, she says, that she could not invite any friends from outside the church - only a handful of family members.
My local Target was the first place I noticed the shift. One day, a few years ago, a sign appeared: red text on white paper announcing that no one under 18 would be allowed in without an adult. Before the poster, every weekday afternoon, clots of teens would move through the arteries of the store, occasionally blocking them. The kids would laugh among themselves, swatch makeup on their arms, peruse the candy offerings.
For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Psychology researcher and professor Lisa Miller in her book The Spiritual Child explains that spirituality often increases in adolescence. The teenage brain has a larger gap between experiencing and interpreting than in adulthood. As a result, adolescents' feelings are strong, dramatic and oscillate more wildly than the playground swing you so recently used to push them on.
When Serena Williams strode onto the Wimbledon grass, her legendary power was never in question. Her serve was crushing. Her backhand was unstoppable. But she wouldn't go to the net. She'd see a short ball, the kind that screams "approach," and she would hesitate to volley and miss the point. Serena was not playing at her full potential because of a story in her head.
Anti-intelligence is not stupidity or some sort of cognitive failure. It's the performance of knowing without understanding. It's language severed from memory, context, and and even intention. It's what large language models (LLMs) do so well. They produce coherent outputs through pattern-matching rather than comprehension. Where human cognition builds meaning through the struggle of thought, anti- intelligence arrives fully formed.