#cross-channel-integration

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#media-buying-consolidation #programmatic-advertising #organizational-restructuring #agency-operations
Marketing tech
fromAdExchanger
4 hours ago

Horizon Media's David Campanelli Shares His Strategy For Breaking Down Media Silos | AdExchanger

Horizon Media consolidated media buying across digital, video, search, social, and programmatic under unified leadership, treating programmatic as an execution method across multiple channels rather than a separate silo.
Marketing tech
fromDigiday
3 weeks ago

Financial Times, Twitch and Politico are among the winners of this year's Digiday Media Awards Europe

Media campaigns now prioritize participatory, cross-ecosystem experiences that use data and technology to personalize at scale while maintaining cultural relevance and emotional impact.
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