#creative-performance

[ follow ]
fromThe Drum
6 days ago
Marketing tech

Dynamic formats: The last mile of optimization

Machine learning optimizes programmatic advertising across routing, audience targeting, bidding, and performance prediction, improving price, efficiency, and monetization for buyers and sellers.
fromFast Company
4 months ago

I gave ChatGPT $500 of real money to invest in stocks. Its picks surprised me

When OpenAI launched its new GPT-5 model in August, the company bragged loud and hard about how GPT-5 is its "smartest, fastest, most useful model yet" and how interacting with it was like "chatting with a helpful friend with PhD‑level intelligence." When it comes to creative tasks like writing, GPT-5 immediately felt like a major step backward. But as I've tested the model more extensively, I've seen that it does excel at many pragmatic tasks like writing code and analyzing data.
Artificial intelligence
[ Load more ]