#creative-performance

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Exchangewire
2 months ago
Marketing

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Accurate attention measurement with AR lenses on Snapchat.
Blended analysis reveals the actual attention and impact on creative performance. [ more ]
Exchangewire
5 months ago
Marketing

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Marketing

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Marketing

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Bavarian Football Works
2 months ago
Bayern Munich

Daily Schmankerl: The aftermath of Bayern Munich vs. Mainz; Thomas Muller talks why Uli Hoene is still so important; Harry Kane...the complete striker?; Marco Reus to MLS?; Eric Dier to get England call-up?; and MORE!

Bayern Munich showcased creativity and energy in their 8-1 victory over Mainz 05.
Goretzka had a strong performance, contributing to multiple goals and displaying a hot streak of play. [ more ]
Exchangewire
5 months ago
Marketing tech

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
Exchangewire
5 months ago
Business intelligence

Fifty-five works with Bayer to take creative analytics to a new level

Traditional analytics methodologies in evaluating campaigns are becoming obsolete.
AI tools enable dynamic testing and modeling in campaign evaluation.
Insights from data reveal that creative performance is often overlooked in digital marketing.
Understanding the dynamics between creative work and its media environment is crucial for campaign effectiveness. [ more ]
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