fromThe Drum
5 days agoThe Rebel 50: Monocle and WeTransfer on what makes a maverick marketer
For Anders Braso, chief marketing officer at Monocle magazine and one of our Rebel 50, rebellion is about discipline, not chaos. For Berit Block, head of marketing at WeTransfer, it's about remembering your creative roots and supporting a community that thrives when the rules are bent. Together, their perspectives highlight how rebellion isn't about rejecting everything; it's about knowing what to reject, what to double down on and when to zag while everyone else zigs.
Marketing