#creative-brief

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fromForbes
3 days ago

How Best To Provide Structured Comments On Creative Work A La P&G

Procter & Gamble's structured feedback process links comments to a pre-approved creative brief to minimize the risk of misunderstanding.
Marketing tech
fromHubspot
4 months ago

8 Questions to Help You Write a Compelling Marketing Brief

A marketing brief ensures clarity, alignment, and direction for your campaign.
It's a living document that evolves alongside project changes.
Key questions and templates can guide the creation of a strong brief.
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