#counterprogramming

#counterprogramming

The anti-halftime spectacle will provide an interesting temperature check of the impact of these efforts. "The All‑American Halftime Show," organized by Turning Point USA, is billed as an explicitly conservative counterprogram to the official Apple-sponsored show featuring Latin phenom Bad Bunny. Kid Rock will be joined by mid-level country artists Brantley Gilbert, Lee Brice, and Gabby Barrett. The show will be broadcast on Turning Point's YouTube and social media accounts, as well as on several conservative networks such as OAN.

The official Super Bowl halftime show on Sunday will feature Bad Bunny, the Grammy winner for album of the year, at the height of his powers and influence. Those upset by his onstage comments about the dignity of Latinos and immigrants, however, can turn to a competing bill featuring Kid Rock and Gabby Barrett. Rock, the perennial MAGA raconteur and country-rock singer, will perform for the far-right activist group Turning Point USA's counterprogramming event streaming across the conservative mediasphere.