"The anti-halftime spectacle will provide an interesting temperature check of the impact of these efforts. "The All‑American Halftime Show," organized by Turning Point USA, is billed as an explicitly conservative counterprogram to the official Apple-sponsored show featuring Latin phenom Bad Bunny. Kid Rock will be joined by mid-level country artists Brantley Gilbert, Lee Brice, and Gabby Barrett. The show will be broadcast on Turning Point's YouTube and social media accounts, as well as on several conservative networks such as OAN."
"A proud Puerto Rican, Bad Bunny is, of course, American, but he performs mostly in Spanish and has been openly critical of the Trump administration and ICE, making him a MAGA foe. So in a pop culture iteration of " alternative facts," Turning Point and the MAGA-verse envision a world in which Kid Rock is a bigger attraction than the global superstar who was last year's most-streamed artist on Spotify and just won the Grammy for best album on February 1."
The MAGA movement has moved from boycotts to intentional cultural counterprogramming aimed at mainstream entertainment. Examples include a Melania documentary release, reshaping programming at the John F. Kennedy Center, and Turning Point USA's "All‑American Halftime Show" as an alternative to Bad Bunny's Super Bowl slot. The alternative lineup features Kid Rock with Brantley Gilbert, Lee Brice, and Gabby Barrett and will stream on Turning Point's channels and sympathetic networks such as OAN. Organizers frame Kid Rock as a patriotic alternative to Bad Bunny, but expectations that he will siphon a large Super Bowl audience appear unlikely, with much interest driven by spite toward Bad Bunny.
Read at Fast Company
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