Scientists reveal the six attributes that mean you're officially cool
"Everyone wants to be cool, or at least avoid the stigma of being uncool, and society needs cool people because they challenge norms, inspire change, and advance culture."
How to Make Yourself Cool: My (Mostly Failed) Experiment
"...at that moment I realized that my desire to be perceived as cool was not only futile but also led to an unending cycle of self-doubt and insecurity."