#coolness

#coolness

As '70s-ish as the term seems to be, "cool" never seems to go out of style as a desirable attribute. If you have kids or work with them, it's likely you'll still hear them put their friends into the two distinct groups of the cool vs. uncool. You might be drawn to one pair of sneakers vs. another just because one screams "coolness" while the other could condemn you to the fuddy-duddy corner of the gym.

"Everyone wants to be cool, or at least avoid the stigma of being uncool, and society needs cool people because they challenge norms, inspire change, and advance culture."