A recent study involving nearly 6,000 participants from around the world indicates a universal understanding of what makes someone 'cool.' Conducted from 2018 to 2022 across multiple nations, the research identified shared traits among individuals perceived as cool. Notably, while these individuals possess likable qualities akin to 'good' people, they also embody hedonistic and powerful traits that may not be deemed morally positive. Overall, the findings suggest that the concept of cool has become standardized globally, particularly influenced by the expanding reach of cultural industries.
"Everyone wants to be cool, or at least avoid the stigma of being uncool, and society needs cool people because they challenge norms, inspire change, and advance culture."
"To be seen as cool, someone usually needs to be somewhat likable or admirable, which makes them similar to good people. However, cool people often have other traits that aren't necessarily considered 'good' in a moral sense, like being hedonistic and powerful."
Collection
[
|
...
]