A large-scale study involving over 6000 subjects across 13 countries identifies six personality traits associated with being cool: extraverted, hedonistic, powerful, adventurous, open, and autonomous. It finds a distinction between being cool and being good, suggesting coolness is an aesthetic virtue, while morality relates to goodness. The research highlights cultural universality in the concept of cool, although this universality may be influenced by Western media, raising questions about the methodology used in defining coolness across diverse cultures.
The research involved more than 6000 subjects in 13 countries and took almost five years to complete. There are three important lessons regarding coolness traits.
Six personality traits are positively associated with being cool: extraverted, hedonistic, powerful, adventurous, open, autonomous, indicating high levels of coolness.
Traits associated with being cool differ significantly from those associated with being good. One possible take is that being cool is an aesthetic virtue.
Despite cultural diversity among the 13 countries examined, the researchers discovered a remarkable degree of universality in views about what constitutes coolness.
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