#consumer-demographics
#consumer-demographics

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Nothing CEO says his smartphone startup is targeting Gen Z to break into a market dominated by Apple and Samsung

"Our users are very young," Pei said on Alex Heath's Access podcast this week. "It's pretty much impossible to be popular among everybody in the world at the very beginning, so we got to pick a lane." Pei said the company has found that its products resonate best with younger consumers who are motivated by a desire to "be different" and find their "own identity" in the devices they choose.

Startup companies

Marketing tech

fromThe Drum

5 months ago

All to play for: how brands can win big with in-game advertising

In-game advertising offers significant potential for brands, but many are hindered by misconceptions about the gaming audience and campaign complexities.

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#consumer-demographics#consumer-demographics

Nothing CEO says his smartphone startup is targeting Gen Z to break into a market dominated by Apple and Samsung

All to play for: how brands can win big with in-game advertising

#consumer-demographics
#consumer-demographics