#gender-and-branding
#gender-and-branding

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#energy-drink-marketing #beverage-industry-evolution #consumer-demographics #product-repositioning

Energy Drinks Are for Girls Now, Too

Energy drink marketing has shifted from aggressive masculine branding to gentler, fruitier positioning as companies recognize fatigue is not inherently gendered.

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#gender-and-branding#gender-and-branding

Energy Drinks Are for Girls Now, Too

#gender-and-branding
#gender-and-branding