Palisades Tahoe is elevating its premium guest offerings this winter with the launch of the Apex Club, a limited-availability membership designed to streamline every part of a ski day at the resort. The program debuts for the 2025-26 season with just 200 memberships, marking one of the most exclusive access tiers ever introduced at the California resort. In a release shared by the resort, details show that the club centers around two private lounges with one at the base in Olympic Valley and another mid-mountain at Gold Coast, along with priority lift lanes, concierge support, and reserved parking close to the lifts. Memberships start at $12,000 for those who enroll before December 11 and remain valid from December 12, 2025, through April 12, 2026.
Wyndham Hotels & Resorts certainly thinks so. Launching today, the new Wyndham Rewards Insider is a $95-per-year subscription platform that focuses on access as much as savings. Perks include discounted hotel rates, savings on flights and cruises, theme park deals, concert benefits via Ticketmaster, and a concierge that can chase hard-to-get reservations at Michelin-starred restaurants and even tickets to major events.