"Imagine that you pull up to a skyscraper in Midtown Manhattan. You step out of the car and walk into the lobby, where the staff greets you by name and ushers you to an elevator. Upstairs, another staff member brings you coffee just the way you like it, minutes after you arrive. A barber is on hand to give you a fresh shave before an important Zoom call, and afterwards, you drop by a caviar tasting that's happening in the shared lounge."
"Amid an interior of travertine, green marble, and glass, a dedicated hospitality team and concierge service wants to make sure clients don't waste time with the "little frictions" of everyday life. This "sanctuary" might sound like one of Manhattan's luxury members-only clubs, but in fact, it's a new kind of coworking space that caters to the 1% of workers. Industrious Reserve is a high-end coworking space meant for CEOs and business leaders."
Industrious Reserve in Midtown Manhattan combines travertine, green marble, and glass interiors with a dedicated hospitality team and concierge service. Staff greet members by name, escort them, and deliver personalized services such as coffee, barber shaves, and curated tastings. The space targets CEOs and business leaders, especially those with all-remote teams or home offices in other cities. Marketing frames the venue as offering the prestige of Park Avenue and the quiet luxury of a private club. The concept aims to remove everyday "little frictions" so leaders can focus on work and hosting.
Read at Fast Company
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