Billie Eilish's next act: Getting music labels to give unsold concert T-shirts a second life
"It's like the warehouse at the end of Raiders of the Lost Ark," says Matt Young, president of Bravado. "This stuff predates me-I believe it was just forgotten."
First look at Cowboy Carter tour merch, stage and specialty drinks in Los Angeles
As with any new tour in the digital age, fans flock to social media to get a first look at the concert merchandise, themed specialty drinks, and a sneak peek at the stage.