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fromwww.housingwire.com
1 week ago

Beyond Redfin: Zown bets on AI, salaried agents and buyer rebates

Zown's model aims to overhaul the way real estate agents work by introducing AI and specialization. Most of the time that a Realtor spends is actually on lead generation, lead nurturing, cold calling, knocking on doors rather than negotiating or getting deals done. So, he says, Zown divides the agent role into separate functions. One is, when it comes to educating the buyer about the market Then you have an agent who actually shows you properties.
Real estate
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