"Zown's model aims to overhaul the way real estate agents work by introducing AI and specialization. Most of the time that a Realtor spends is actually on lead generation, lead nurturing, cold calling, knocking on doors rather than negotiating or getting deals done. So, he says, Zown divides the agent role into separate functions. One is, when it comes to educating the buyer about the market Then you have an agent who actually shows you properties."
"Showing agents earn hourly pay. That agent gets paid roughly $50 per hour for their work, and each showing roughly takes about an hour. So now if I'm going to see 10 properties before I find my dream home, there is roughly $500 that gets spent on showing agents, Rishard explains. Personal agents are salaried, with additional compensation for closings. Lisa Touney, Zown's first U.S. broker, adds that this compensation model helps reduce stress for agents."
Zown divides the Realtor role into specialized functions: buyer education, property showing, and negotiation/closing. Showing agents receive hourly pay, roughly $50 per hour, with each showing taking about an hour; ten showings therefore cost about $500 in showing fees. Personal agents are salaried with additional compensation for closings, creating steadier income and reducing stress. Technology and AI automate many home-buying processes, cutting agent time spent on lead generation and administrative tasks and enabling agents to focus on negotiating and completing deals. Zown returns almost 50% of its commissions to buyers, roughly 1.5%.
Read at www.housingwire.com
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