EXPERT OPINION - In order for the U.S. to successfully compete for global influence against its adversaries and to avoid a kinetic fight, we must excel at cognitive warfare; that is military activities designed to affect attitudes and behaviors. This type of warfare is a subset of irregular warfare (IW) and combines sensitive activities to include information operations, cyber, and psychological operations to meet a goal. To develop these kinds of operations, the U.S. needs intelligence professionals who are creative and experts in their field.