Want Your Marketing Messages To Land Better? Try Cognitive Empathy
Cognitive empathy prioritizes understanding how people think—their context, pressures, assumptions, and likely reactions—rather than mirroring their emotions.
Cognitive empathy—understanding another's perspective without sharing their emotions—preserves resilience, improves communication, and prevents burnout from excessive affective empathy.
The Autism and Empathy Myth: What the Science Really Says
Autistic people do not have a generalized affective-empathy deficit; cognitive-empathy differences exist but depend on measurement quality and show greater variability.
Why 'cognitive empathy' is a power move for future CEOs | Fortune
Cognitive empathy—understanding others' perspectives, contexts, pressures, and biases—improves leaders' judgment, decision-making, and crisis communication without mirroring emotions.