Apple's cool Major League Soccer logo mash-ups are changing the rules of co-brandingMLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.
Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand DilutionCo-branding can significantly enhance brand reach if done thoughtfully.Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their yearBrand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.
Lego and Nike are teaming up on a big collab that could create some groundbreaking stuffLego and Nike's upcoming partnership aims to combine creative play with physical activity, delivering fresh products that engage and inspire both kids and adults.