#clout-chasing

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#video-marketing
Media industry
fromThe Hollywood Reporter
9 hours ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromThe Hollywood Reporter
9 hours ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Social media marketing
fromPR Daily
15 hours ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
#real-estate
Marketing
fromInman
2 hours ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
Marketing tech
fromwww.housingwire.com
1 day ago

Why being visible is no longer enough for real estate agents

Personal branding in real estate has lost its effectiveness due to widespread accessibility and automation of content creation.
Marketing
fromInman
2 hours ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
Marketing tech
fromwww.housingwire.com
1 day ago

Why being visible is no longer enough for real estate agents

Personal branding in real estate has lost its effectiveness due to widespread accessibility and automation of content creation.
Exercise
fromEntrepreneur
10 hours ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
fromScary Mommy
4 hours ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
Chicago
Law
fromAxios
12 hours ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.
Film
fromKotaku
1 day ago

Scientology Runs Are Going Viral On TikTok

Scientology Runs involve people filming themselves trying to run inside Scientology centers before being caught.
#youtube
Privacy technologies
fromEngadget
11 hours ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Privacy technologies
fromEngadget
11 hours ago

Google introduces AI-generated avatars to YouTube Shorts

YouTube introduces AI avatars for creators to enhance digital identity in Shorts, ensuring safety with AI disclosures and watermarks.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
#marketing
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
fromInc
3 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Social media marketing
fromInc
3 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Fashion & style
fromCbsnews
1 day ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Television
fromFast Company
4 hours ago

Issa Rae's production company jumps into micro-dramas. Here's what to expect from the Hoorae-TikTok deal

Issa Rae's Hoorae Media partners with TikTok to launch exclusive micro-series content, starting with 'Screen Time' in April.
Marketing tech
fromForbes
1 day ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#social-media
fromForbes
2 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

fromSilicon Canals
7 hours ago
Social media marketing

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Relationships
fromHer Campus
7 hours ago

SOCIAL MEDIA AND MODERN DATING

Social media complicates crushes by turning romance into a performance and influencing perceptions before actual interactions.
Social media marketing
fromSilicon Canals
7 hours ago

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
Law
fromEdSurge
2 days ago

Why the Social Media Addiction Case Isn't Over Yet - EdSurge News

Meta and Google were found negligent in designing apps that contribute to youth mental health issues.
Social media marketing
fromHer Campus
7 hours ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
London politics
fromwww.theguardian.com
8 hours ago

Sadiq Khan demands stronger action on social media outrage economy'

Sadiq Khan demands stronger government action against social media companies spreading disinformation about London's crime and integration issues.
Mindfulness
fromBustle
4 hours ago

Here's Why "Slow Dopamine" Is The Ultimate Secret For Feeling Happier

Engaging in activities that promote 'slow dopamine' can enhance well-being and prevent burnout by providing longer-lasting satisfaction.
Deliverability
fromMarTech
12 hours ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
fromApaonline
3 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Careers
fromFast Company
2 days ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
#tiktok
fromVariety
1 day ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Media industry
fromDigiday
2 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
fromVariety
1 day ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

Media industry
fromDigiday
2 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
Berlin music
fromwww.dw.com
2 days ago

Virtual Romanian singer goes viral but sparks criticism

Lolita Cercel, a virtual singer created by AI, highlights societal issues and has gained popularity in Romania despite not being a real person.
Software development
fromArs Technica
2 days ago

Bluesky users are mastering the fine art of blaming everything on "vibe coding"

AI coding tools are often blamed for tech issues despite their growing acceptance among professional coders.
#branding
Web design
fromMajic 102.3
3 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
4 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Web design
fromMajic 102.3
3 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
4 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
#pet-market
Pets
fromAol
3 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
3 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
3 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
3 days ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
#meta
Law
fromNewsmax
9 hours ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Artificial intelligence
fromFortune
15 hours ago

Meta just killed a dashboard that let employees compete to be the company's No. 1 AI token user | Fortune

Meta employees created a leaderboard tracking AI token usage, promoting productivity measurement, but it was taken down due to external data sharing concerns.
Law
fromgizmodo.com
7 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Social media marketing
fromNew York Post
7 hours ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
Law
fromNewsmax
9 hours ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Artificial intelligence
fromFortune
15 hours ago

Meta just killed a dashboard that let employees compete to be the company's No. 1 AI token user | Fortune

Meta employees created a leaderboard tracking AI token usage, promoting productivity measurement, but it was taken down due to external data sharing concerns.
Law
fromgizmodo.com
7 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Social media marketing
fromNew York Post
7 hours ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
#ai-in-advertising
Marketing tech
fromForbes
2 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing tech
fromForbes
2 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
#meta-platforms
Privacy professionals
fromBloomberglaw
7 hours ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
Social media marketing
fromThe Motley Fool
3 days ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Privacy professionals
fromBloomberglaw
7 hours ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
Social media marketing
fromThe Motley Fool
3 days ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
#ai
Marketing
fromFast Company
15 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing
fromFast Company
15 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Fashion & style
fromForbes
1 day ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
fromSlate Magazine
1 day ago

Lonelygirl15 Was the Most Famous YouTuber in the World. No One Had Any Idea Who She Really Was.

Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Media industry
Marketing
fromDigiday
21 hours ago

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.
Online marketing
fromEntrepreneur
4 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Social media marketing
fromForbes
13 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromAdExchanger
21 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
fromTipRanks Financial
10 hours ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
Marketing
fromForbes
1 day ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing tech
fromForbes
2 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing
fromTheZenParent
1 day ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
fromAdweek
2 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
Marketing
fromForbes
2 days ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
fromThe Atlantic
5 days ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
fromFood Dive
4 days ago

The new flavor pipeline: How social media is rewriting the rules of food and beverage innovation

Brands that are already developing nostalgic, holiday-inspired flavors are the ones best positioned to win when consumer demand shifts.
Marketing
Marketing
fromEntrepreneur
6 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromTechCrunch
11 hours ago

Instagram expands its movie inspired content restriction for teens internationally | TechCrunch

Instagram is implementing stricter content restrictions for teen accounts globally, focusing on reducing exposure to harmful themes.
fromThe Cut
1 week ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
#influencer-marketing
Marketing
fromThedrum
1 week ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Marketing
fromThedrum
1 week ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Media industry
fromThe Atlantic
3 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Social media marketing
fromEMARKETER
2 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Social media marketing
fromLindsey Gamble
3 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Marketing
fromForbes
2 weeks ago

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
#creator-economy
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Social media marketing
fromThedrum
3 weeks ago

AI: The Artificial Influencer Problem Runs Deep

Deepfakes pose an existential threat to influencer marketing by undermining trust and authenticity, the industry's foundational pillars, with thousands of fraudulent videos emerging daily.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
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