#clear-cooperation-policy

#clear-cooperation-policy

Reffkin spent his time on the stand explaining Compass's three-phased marketing strategy and how his firm planned to expand the advertisement of this strategy, as well as its private listing network after the National Association of Realtors (NAR) announced clarifications about its Clear Cooperation Policy (CCP) in late-March. However, Reffkin claimed that this expansion of the three-phased marketing strategy and private listings was scrapped after Zillow announced its policy in early-April. According to Reffkin, Zillow's announcement chilled the adoption of Compass's strategy and stifled his firm's growth and innovation.

Baird & Warner's legacy and reach in the suburban market has always been revered, so now that we have almost doubled our agent base in the city resulting in an increase in experience, idea generation and best practices we've never been in a better position to further expand the company's footprint and influence in the Chicago market, David Bailey, the senior vice president and general sales manager at Baird & Warner, said in a statement.

The Clear Cooperation Policy (CCP) creates a restrictive environment where agents face penalties for not entering listings into the MLS within 24 hours, which resembles cartel behavior.

Carlson noted that despite facing significant challenges like tariffs, high mortgage rates, and declining agent counts, RE/MAX is equipped to navigate this tough landscape.