The Clear Cooperation Policy (CCP) has ignited a debate in the real estate sector, especially with Compass's strong opposition led by CEO Robert Reffkin. He emphasizes that sellers should have flexibility in marketing their properties. Reffkin claims there's no real downside to Compass's approach, as homeowners can turn down offers and still explore listings on public platforms like MLS. Despite the challenges posed by CCP, Compass has notably expanded its market share and agent count, alongside significant revenue growth.
Compass's CEO Robert Reffkin asserts that the downside of their marketing strategy is nonexistent as homeowners retain the option to decline offers, making it a unique approach.
The Clear Cooperation Policy has faced backlash from Compass, which views it as a barrier to their objective of exclusive listings, forcing a choice between public listings and their platform.
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