At work, I've been digging into our platform and trying to learn as much as possible. One of the cooler features of Webflow is the CMS. You define a collection (type of content) which has a name and a set of fields. Each field has properties that define it. As an example, here's my Cat collection: Make note of the custom fields there. Along with and slug, and some metadata fields, they make up a definition of "Cat" that I can use within my site.