#chatgpt-referrals

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E-Commerce
fromDigiday
1 day ago

ChatGPT is now 20% of Walmart's referral traffic - while Amazon wards off AI shopping agents

ChatGPT is rapidly becoming a major referral source for large retailers, driving notable shopping traffic and shifting parts of the online purchase journey toward AI-driven discovery and potential checkout integration.
fromSearch Engine Roundtable
2 months ago

Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews

Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.
Digital life
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