Marketing tech
fromDigiday
11 hours agoVibe marketing was a joke - until OpenAI got involved
OpenAI's ChatGPT updates are transforming marketing into a speed-led, AI-driven product strategy requiring machine-readable storytelling and new workflows.
During its developer conference in San Francisco, OpenAI made it clear that the next phase of growth for the company lies in the business market. According to Reuters, the AI pioneer announced several strategic partnerships with Spotify, Zillow, Mattel, and others. At the same time, new features were unveiled to help developers more easily integrate OpenAI's technology into their own applications.