Jordan Pearson grew up in the bus industry, and worked for her parents' company, Master Tours, in Greensboro, NC. Joining her sister Dwyla, she branched off to form a separate company, Transcendent Charter, also in Greensboro. She and her sister were active in UMA, attending UMA EXPO and participating in UMA committees, before closing their company.
The event features approximately 40 vehicles alongside a conference program addressing topics such as autonomous driving, on-demand transport and operational concepts, including a Sustainable Bus session on intercity bus electrification.