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Social media marketing
fromExchangewire
4 days ago

Digest: Nine, Paramount-Ten in Talks on Ad Sales Merger; Perplexity Halts Ad Signups; EU Reviews Kids' Safety on Major Platforms - ExchangeWire.com

Nine and Ten are negotiating a unified ad-sales deal to consolidate broadcast revenue; Perplexity pauses new advertisers while regulators review platform safety and TikTok moderation.
fromBusiness Insider
3 weeks ago

Jimmy Kimmel's return dials up the heat of Disney's fight with local broadcasters

Although ABC is bringing Jimmy Kimmel back on Tuesday night, Sinclair and Nexstar - which together own nearly a third of ABC affiliate stations in the US - said they won't air Kimmel's show and will instead show local news. ABC had suspended Jimmy Kimmel "indefinitely" last week for his comments about Charlie Kirk's killer after pushback from Sinclair and Nexstar and pressure from FCC chair Brendan Carr, who warned he might review local broadcast licenses if stations kept airing the show.
Television
Marketing tech
fromExchangewire
1 month ago

Nippon TV Partners with PubMatic to Expand Global Access to Premium Japanese Broadcast Inventory

Nippon TV appointed PubMatic as a Premier Partner to enable programmatic access to its broadcast inventory, combining linear-TV scale with digital targeting, reporting, and optimisation.
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