"Nippon Television Network (Nippon TV), Japan's leading broadcaster, has named PubMatic, an independent technology company delivering digital advertising's supply chain of the future, as a Premier Partner for , its programmatic TV advertising platform. Nippon TV reaches more than 100 million monthly active users (MAU) each month through a wide range of popular entertainment, news, sports, and drama programming. By aligning its broadcast inventory with PubMatic's global programmatic expertise,"
"We are committed to transforming television advertising in Japan by combining our unrivaled reach with advanced technology. Partnering with PubMatic, a company known for transparency, safety, and innovation, allows us to connect global advertisers with Nippon TV audiences in a way that maximises the value of television as a media platform."
"This partnership marks a significant step forward for programmatic TV in Japan. By bringing together Nippon TV's scale with PubMatic's global expertise, we're making premium Japanese broadcast inventory more accessible than ever to international advertisers."
Nippon Television Network partnered with PubMatic as a Premier Partner for a programmatic TV advertising platform to open its broadcast inventory to programmatic buyers. Nippon TV reaches over 100 million monthly active users across entertainment, news, sports, and drama programming. The collaboration routes broadcast inventory through PubMatic (and via Sugree) to provide advertisers real-time access with advanced audience targeting, reporting, and optimisation. The arrangement aims to merge the scale and brand safety of linear TV with the efficiency and flexibility of digital media. Agencies and executives praised the move as a major advancement for programmatic TV in Japan.
Read at Exchangewire
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