#branding-reversal

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Gadgets
fromArs Technica
2 days ago

Dell's XPS revival is a welcome reprieve from the "AI PC" fad

Dell revived the XPS brand with 14- and 16-inch laptops, reversing the 2025 lineup consolidation while retaining some Dell Pro models.
Marketing
fromTasting Table
3 months ago

The Orange Juice Rebrand That Lost $30 Million Long Before Anyone Cared About Cracker Barrel's Logo - Tasting Table

Tropicana's 2009 packaging redesign provoked massive consumer backlash, prompting a swift reversal and costing an estimated $30 million.
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