"There was no good reason to rename it, and in the end, I think the fundamental logic that went into that decision didn't withstand scrutiny or deeper analysis,"
"It's not a bad thing to refresh your brand every once in a while - every institution does it,"
"why would you rename an organization that has a great and eminent position in the world?"
The Philadelphia Museum of Art reverted to its original name on February 4, five months after adopting the Philadelphia Art Museum (PhAM) identity in October 2025. The reversal followed the resignation of chief marketing officer Paul Dien and a task force-led survey convened by Director and CEO Daniel Weiss. Trustees, staff, members, and local residents responded mostly negatively or with confusion, citing objections to the new URL (visitpham.org) and other brand assets. The museum board voted unanimously to restore the historical name that the institution had used for 87 years. Weiss stated that the renaming lacked sufficient justification and failed closer scrutiny.
Read at Hyperallergic
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