Abercrombie Confronts Sex Trafficking Accusations Against Mike Jeffries, Ex-CEOAbercrombie & Fitch has transformed under Fran Horowitz's leadership, distancing itself from past controversies and allegations against former CEO Michael Jeffries.
Victoria's Secret Tries AgainVictoria's Secret's revival showcases a refreshed and inclusive image after a significant hiatus, moving away from its past glamor.
Kay Jewelers refreshes brand to better reach Gen Z, millennialsKay Jewelers is updating its brand to attract younger customers through personalized experiences, new collections, and updated advertising.
Best Ads of the Week: Figs' nod to nursing & a European elections voting adMarketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively.
Ad of the Day: PG Tips addresses a nation of tea drinkers for the first time in 8 yearsThe ad features iconic talent and a modern approach to reintroduce the PG Tips brand after a decade.
Requena Studio's rebrand for Fonda Europa brings its art deco spirit into a new eraRevamping old signage for modern branding can be impactful and versatile.Typeface flexibility and bold design choices contribute to bringing a historic restaurant into the present.