#brand-platform

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Adweek
7 months ago
Marketing

Why Doritos Is Evolving Its 'Bold' Brand Platform

Doritos is introducing a new brand platform called 'For the Bold in Everyone' to appeal to a multi-generational audience.
The first global campaign under this new platform tells the story of a grandmother and grandson and their shared passion for monster cars.
The campaign will initially run in Australia and European markets before expanding globally throughout the year. [ more ]
The Drum
8 months ago
Marketing

Starling bank launches brand position that puts its people first

Starling Bank launches new brand platform with three 30-second spots
The campaign focuses on relatable human stories that highlight how Starling Bank can change the way people spend and save [ more ]
The Drum
8 months ago
Marketing

Tito's unveils new brand platform: 'With Tito's'

Tito's Handmade Vodka launches new brand platform 'With Tito's' and introduces a 'Spokescart' as a playful marketing campaign.
The campaign is tapping into the hype around artificial intelligence in the marketing industry and popular culture. [ more ]
The Drum
8 months ago
Marketing

Amazon explores new beginnings in latest global campaign for Prime

Amazon released two ads as part of its 'It's On Prime' global brand platform.
The ads showcase customers discovering new hobbies and interests through Amazon. [ more ]
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