P.F. Chang's CMO on igniting a new brand platform, holiday campaign
P.F. Chang's launched the 'Light the Fire' brand platform highlighting wok-based cooking and warm holiday gatherings, supported by digital/CTV ads and influencer Longlife Noodles activations.
P.F. Chang's CMO on igniting a new brand platform, holiday campaign
P.F. Chang's launches 'Light the Fire' brand platform and holiday campaign emphasizing wok-based cooking, warm gatherings, and influencer-promoted Longlife Noodles.
